Gerardo LUIS CASTILLO, ALCALA

President & CEO

Senior Executive Director with extensive experience in strategic planning management with solid business and negotiation skills.

I have been responsible for development and implementation of various businesses plans, obtaining concessions from authorities, evaluation and acquisitions, expansion to other regions, the launch of new media and new products and services, integration of distribution networks and direct sales force.

My professional career I’ve consolidated at leading companies in Mexico and the USA in very competitive industries.
I had the responsibility of Chief Executive Officer, Chief Commercial Officer in various industries such as entertainment (TV Private), Editorial, Radio, “Out Of Home”, and consumer products and Press.
Currently I have a close business relationship with major advertisers in the country (300 Forbes).
For the past 17 years I have led business strategies for the top 30 cities in the country (Mexico) to the Region of Latin America (Guatemala, San Salvador, Colombia, Argentina, Uruguay, Costa Rica, Panama and Chile, and have achieved a preferences and knowledge of general and special considerations of the various Countries, Regions and Cities in Latin America

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